The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to use instant gratification for marketing? If you dig into the psychology behind instant gratification, you’ll be able to understand … Continue reading The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Why Toys?

Some of the biggest technology companies look like toys in the beginning.1 From a classical business building perspective, this shouldn’t happen. Toys are for fun. Businesses, especially huge ones, are for making money. Toys are small and of limited use. Large companies contain multitudes and perform a huge array of functions. This trend does not … Continue reading Why Toys?

Didi Chuxing took on Uber and won. Now it’s taking on the world

Backed by investment from some of the biggest global tech companies – including Apple, Tencent and Alibaba – Jean Liu’s Didi Chuxing defeated Uber in China. Now, the firm is leading the way for Chinese tech giants – by taking on the planet. Jean Liu has a vision. Not far in the future, the president … Continue reading Didi Chuxing took on Uber and won. Now it’s taking on the world

Is Facebook for old people? Over-55s flock in as the young leave

A forecast 700,000 UK teenagers and young adults will leave the social media site in 2018 It’s official: Facebook is for old(er) people. Teens and young adults are ditching Mark Zuckerberg’s social network as popularity among the over-55s surges, according to a report. In 2018, 2.2 million 12- to 17-year-olds and 4.5 million 18- to … Continue reading Is Facebook for old people? Over-55s flock in as the young leave

Edge computing could push the cloud to the fringe

Peter Levine, a general partner at venture capital firm Andreessen Horowitz, has an interesting working theory. He believes that cloud computing is soon going to take a back seat to edge computing — and we will very quickly see the majority of processing taking place at the device level. As crazy as that sounds — … Continue reading Edge computing could push the cloud to the fringe

Early Facebook and Google Employees Form Coalition to Fight What They Built

SAN FRANCISCO — A group of Silicon Valley technologists who were early employees at Facebook and Google, alarmed over the ill effects of social networks and smartphones, are banding together to challenge the companies they helped build. The cohort is creating a union of concerned experts called the Center for Humane Technology. Along with the … Continue reading Early Facebook and Google Employees Form Coalition to Fight What They Built