Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead, Snap comes off looking … Continue reading Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram
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9 highlights from Snapchat CEO’s 6000-word leaked memo on survival
Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks to … Continue reading 9 highlights from Snapchat CEO’s 6000-word leaked memo on survival
Here’s Why Snapchat Might Actually Be Worth $20 Billion
Someone has to be the poster child for the "tech stocks are a bubble that's about to pop!" crowd, and Snapchat seems to be the one carrying that particular flag for a lot of people. That position was only reinforced with the news on Thursday that the video-sharing social network has raised $1.8 billion in … Continue reading Here’s Why Snapchat Might Actually Be Worth $20 Billion
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