Why It’s Hard to Escape Amazon’s Long Reach

In 1994, soon after Jeff Bezos incorporated what would become Amazon, the entrepreneur briefly contemplated changing the company’s name. The nascent firm had been dubbed “Cadabra,” but Bezos wanted a less playful, more accurate alternative: “Relentless.” (Relentless.com redirects to Amazon.com to this day.) Twenty-four years later, perhaps no adjective better describes Bezos’ empire than the … Continue reading Why It’s Hard to Escape Amazon’s Long Reach

Jeff Bezos v the world: why all companies fear ‘death by Amazon’

The computer on which this article was written is sitting on a laptop stand that tells you everything you need to know about how Amazon does business. At $19.99 (£14.99) a pop, the laptop stand combines everything customers love about Amazon: utility, price and convenience. It’s also a total and complete knockoff – of a … Continue reading Jeff Bezos v the world: why all companies fear ‘death by Amazon’