MrBeast’s management company, Night Media, has a new venture fund that’s backed by creators

MrBeast’s management company is getting into the venture business. Night Media, the six-year-old, Dallas-based multimedia talent management company, is closing a debut fund with $20 million in capital commitments from the powerful family-friendly online influencers it manages, along with other social media stars. The idea, says Night Media CEO Reed Duchscher, is to write initial … Continue reading MrBeast’s management company, Night Media, has a new venture fund that’s backed by creators

A star is “born” – The Rise of Digital Celebrity

A new generation of celebrities is selling out concerts, starring in commercials, and amassing huge Instagram followings. But none of them exist - corporeally anyway. In recent years, and starting in Japan, technology and social media have spawned a digital demimonde of computer generated stars, ranging from fake musicians and models to company mascots who … Continue reading A star is “born” – The Rise of Digital Celebrity