In the summer of 2020, TikTok set aside $200 million to pay U.S. creators in what it called a “creator fund.” This wasn’t a common practice at the time. The more seasoned platform YouTube paid creators by distributing funds through its partner program, established in 2007, which enables revenue sharing on the advertisements that play … Continue reading Maybe creator funds are bad

The NFL and social video app TikTok today announced a multi-year partnership to bring NFL content to worldwide fans, just ahead of the NFL’s 100th season kickoff on September 5. The partnership includes the launch of an official NFL account on the video platform, as well as a series of NFL-themed hashtag challenges and other … Continue reading The NFL joins TikTok in multi-year partnership